The other day I was at a networking event meeting professionals in my industry. As I was shaking hands with women and men throughout the night, I noticed there was a major difference in both handshakes.
Saturday, May 31, 2014
Friday, May 30, 2014
The most recent form of slacktivism to hit social media is the #YesAllWomen campaign. The hashtag was made in response to the recent killing spree at the University of California, Santa Barbera at the hands of 22 year old student, Elliot Rodger. Both in his manifesto and in several YouTube videos, Rodger openly shared how lonely he felt and how people, specifically women, would need to pay for not giving him the love and affection he felt he deserved.
In response, #YesAllWomen was created as a platform for women, not to bash men, but to share their own stories of discrimination or violence that they've felt personally at the hands of a man. Soon, the hashtag was trending and women everywhere were relating to and supporting one another. However, one huge flaw in online activism is the ease and ability for others to add a new message to the conversation.
In the last few days, tags like #YesAllMen and #NotAllMen have been trending, most of the tweets accusing those participating in the #YesAllWomen tag to be extremely feminist and close-minded. Unfortunately, most of the tweets also just happen to reaffirm many of the arguments made about the validity of discrimination and violence against women discussed in the original hashtag.
While some may argue that slacktivism is, well, slack, I find that advocating via social media is a great way to reach a huge audience at once. The problem arises when that's where the activism ends. After an issue has gained public attention, it's important to take it one step further than an Instagram post and make strides towards changing the issue.
Thursday, May 29, 2014
Wednesday, May 28, 2014
About two weeks ago, Twitter announced that it would be introducing a new mute feature, to further enhance the user experience. The mute feature does exactly as the name suggests, allows users to remove certain content from their immediate timeline. The new mute feature is available on both the iPhone and Android applications, as well as on twitter.com.
Many Twitter applications have allowed a similar feature for mobile, but now that Twitter has made the feature available on the web and across it’s official application, the power to mute now lies at everyone’s fingertips.
There are a few things that PR professionals, especially those of us who focus on social media and community management, should be concerned about regarding this new feature. For starters, once someone decides to mute a user from their timeline, there is a high chance that users will forget that they’ve muted you, giving the feature the same potency as an unfollow. Twitter has not mentioned any notification or list that indicates to users who they’ve muted. Once you’ve been silenced, it is highly likely you will be forgotten.
Secondly, as far as Twitter’s official announcements have indicated, you have no way of knowing how many of your followers have muted your posts. You may think you’re pushing out high quality content, when in fact you may be speaking to an empty room.
To avoid being muted on Twitter, try implementing these three simple tips:
1. Be engaging. Even if a user has muted you, they will still receive mentions, favorites and retweets from you. Instead of waiting for your followers to engage with your content, reach out to them and remind them of your presence.
2. Be relevant. Keep up with the times! Don’t make the story all about you, acknowledge things that are going on in the world that your target audience si likely talking about. Interject yourself into the conversation so that you are not kicked out of it.
3. Be visual. Sharing 140 characters of text is swell, but adding an image ups your post’s impact tremendously. Keep things visually appealing to give your followers even more of a reason to keep you around (and vocal).
Social media is driven by user needs, and the implementation of Twitter’s mute button only proves this to be true. As PR professionals, it is our job to be sure that our content meets the user’s needs as well.
What concerns do you have about Twitter’s new feature? Share your thoughts in the comments!
Tuesday, May 27, 2014
- All The President's Men (1976): Imagine young Robert Redford and Dustin Hoffman as the two journalists you're reaching out to for a story. All The President's Men follows these two as they investigate a few suspicions about the Watergate scandal. Completely from the prospective of the media, you can see just how involved a journalist can get to make a difference. Not to mention, the reality of crisis management.
- Jerry Maguire (1996): Though there are many things you can take from this sports/Rom-Com/ drama-type film, who knew PR tips were just another addition! Jerry Maguire is faced with the conflict of his morality and the work his agency requests of him. After speaking up and being fired, Jerry must prove himself to all this previous clients and ultimately wants to start his own agency.
- Thank You For Smoking (2005): PR work is a bit different when your client/product is, well, deadly. Nick Naylor is a tobacco lobbyist, trying to get anybody and everybody to buy cigarettes.Through lots of campaigning, television ads, and teamwork with other lobbyists (for firearms and alcohol), Thank You For Smoking depicts an extreme use of argumentation.
- This Is Spinal Tap (1984): Though the entire film is not much to a PR pro, there is one character we can all take a look at: Bobbi Flekman. As the artist relations pro and promoter in the film, Flekman handles the publicity for all of the bands at the label. The publicist is seen as a liar and cheater, but it's a great example of how the public relations team really does know how to gauge what the public wants better than, say, a rockstar.
Monday, May 26, 2014
Sunday, May 25, 2014
Saturday, May 24, 2014
This guest blog was written by PRowl staff member Rute Barkai.
Thursday, May 22, 2014
Wednesday, May 21, 2014
Tuesday, May 20, 2014
- Volunteer – Research local non-profit organizations and companies you are interested in working with! Most organizations are looking for volunteers for upcoming events, some even known nationwide. Opportunities like these seem more like fun and less like work, especially to us addicted-to-PR folks, all while giving back. Volunteer work allows you to see a preview of the operations at companies/industries you are interested in, as well as a great contribution to your community!
- Begin personal projects – Even with the littlest bit of extra time on your hands, dedicate it to personal projects! In terms of career building, think about what additional skills you would be proud to say you have. For PR, learning Photoshop and InDesign, starting a book or blog, and even another language are beneficial. Otherwise, take on any projects you want to do for yourself. Update your playlists, finish a certain number of books, or even learn to sew!
- Informational interviews – If you’re not (or even if you are) interning, consider scheduling a few informational interviews. This is a great way to learn more about the various industries and departments you may end up working in. Not to mention, there’s no pressure. The professionals leading the informational interview are most likely taking the time to show you around the office and answer your questions because they genuinely want to help you with PR! Ultimately, you’ll end up being the interviewer!
- Start a blog – Starting a blog is a project itself, but definitely one I would suggest for every Communication student out there. The internet is a helpful tool in developing our skills and furthering our future success. Blogging is a great opportunity to practice your writing skills, as well as organization with the layout, style, brand, and content of your site. Make it fun, and blog about something you truly love! Fashion, makeup, entertainment, sports, and environmentalism – you can blog about anything your heart desires.
Monday, May 19, 2014
Sunday, May 18, 2014
This guest blog was written by PRowl staff member Nathan Wilson.
Saturday, May 17, 2014
This guest blog post was written by PRowl staff member Maggie Wurst.
Friday, May 16, 2014
Wednesday, May 14, 2014
Tuesday, May 13, 2014
Interviewing for PRowl was the best decision I made in my four years as a Temple Owl. I have met the most amazing people, learned more than I ever imagined possible and had the greatest experience I could have hoped for. PRowl helped me grow and be confident and try new things. Being a part of Temple's first and only student run firm not only solidified my knowledge that I chose the right career path, but it also taught me a lot and I've listed some of the most important things below:
1. We're all just trying to find our way
From freshman year through until graduation, we're all just trying to be the best we can be.
2. Your "competition" are also your biggest supporters
Yes, you'll be competing with your peers for jobs; but they're also going to be the ones you call when you get your dream job. Don't burn bridges.
3. You can learn as much from your peers as you can from your professors
Everyone has a unique perspective and their own expertise. Learn from those around you.
4. No challenge is too big or too small
You can handle anything with the support of the right team. Remember, you're not above anything.
5. People are inherently good
Your peers, your professors, the community and everyone in between wants you to succeed and are more than willing to help you get their if you're willing to make the effort.
Thank you to each and every member of PRowl, past and present for making my college experience amazing. I can't wait to see the firm grow and succeed even more.
Monday, May 12, 2014
Source: PR Daily
Sunday, May 11, 2014
We are all eventually going to be graduating and will have to face the nerve-wracking process of going on interviews. I figured, why not conquer the art of interviewing so this process will be a little less strenuous. Oh yeah, landing your dream job wouldn’t hurt either. During this blog, I will be discussing threetips that will make the interviewing process that much easier:dressing professionally, being confident, and do not eliminate yourself.
Dressing professionally seems like common sense, but it’s not. When going on an interview dress appropriately. A suit is preferable for any gender. It is always better to be overdressed then to be underdressed. Your clothing is a reflection of your character. You never get a second chance to make a good first impression. So make it count!
Being confident is also key to the interviewing process. Even if you are not, appear to be confident. Make sure that your body language reflects your confident attitude. Shake hands firmly, make eye contact with the employer, and keep your posture upright. Be cautious of not coming off too confident.There is a fine line between confidence and arrogance.
A lot of interviewees eliminate themselves by saying foolish things. Look at the interviewer as a media reporter. Anticipate what they will ask you the week before the interview and plan your answers in advance. This way your answers will be correct and make sense.
If you follow these three tips, your interview will run smoothly. Interviews are not meant to stress you out. “Take time to deliberate; but when the time for action arrives, stop thinking and go in.”– Napoleon Bonaparte
This guest blog post was written by PRowl Staff Member Ransford Whaumbush.
Saturday, May 10, 2014
Wednesday, May 7, 2014
Client feedback could appear similar to the feedback you would give a member of your team, but should be tailored to enhance, and not hinder, client relations. Take note of the client's strengths and weaknesses, and make suggestions as to how they can improve for smoother work on future projects.
If you noticed that the client was never available for meetings or interviews that you arranged, you could recommend that they appoint a member of their team to be a point of contact, or make appearances. If the client was not always timely in turning around content edits, see if there is a way that you could help them strengthen their reviewing methods.
Providing feedback allows you to help the client improve internally. The client will be grateful that you not only invested time in the campaign, but also in the company/product as a whole. Exceeding client expectations is always a good thing.
Do you provide your clients with feedback?
Tuesday, May 6, 2014
These are just a few things that might come to mind.
In my perfect future, I spend every day doing a job that I LOVE to do. Whether it's 9-5 or 24/7, as long as I truly enjoy what I'm doing I know I'll be happy and successful. I'm one of the lucky people who has never doubted their major. I've had PR in my heart since before I even came to college and that never changed. Now, as I email every person under the sun about a full-time job, that still stands true.
Spending the past three years with PRowl Public Relations has only solidified by passion for PR, and I couldn't be more grateful for that. It has everything to do with the fact that I was a sophomore in college working with real clients and being thrown into work that entry-level employees do. I love to be challenged. It has everything to do with being surrounded by people who love public relations as much as I do. It's been the perfect environment for myself and my peers to grow in.
Millions of dollars would be nice. A big house with nice cars and acres of land, endless vacations to tropical places, the whole nine yards. I think that's what most people are aiming for. I choose happiness and I choose to wake up every day knowing that I will be doing something that I'm passionate about.
That's my one piece of advice, to everyone: above all, love what you do.
Monday, May 5, 2014
- Think before you speak. Rachel taught me that just as it's not a good idea to talk about your ex with your current boyfriend, it's also not a great move to speak prematurely on a delicate situation. When representing a client, or even yourself, make sure you're fully prepared to answer any questions that come your way.
- Always be aware. Ross taught me the power of unagi, also known as salmon skin roll. Basically, he taught me the principal of always being knowledgeable about what's going on around me. In public relations, it's important to stay on top of current events because, whether you realize it or not, it all has some impact on your own life.
- Fake it until you make it. Joey taught me that if you aren't sure of what you're doing, pretend like you are. Although we would prefer to have all the answers, in PR, sometimes that simply isn't possible. Remain calm, do your research, and come back prepared with a brilliant plan.
- Being controlling isn't always a bad thing. Monica taught me that a little anxiety may actually be helpful. Public relations professionals have a reputation of being control freaks, but that just means we like to get things done efficiently. Just remember to let your hair down every once in a while like Mrs. Geller-Bing to relieve some of that stress.
- Laugh about it. Chandler taught me that not every failure has to end in tears. Pitch didn't get picked up? Client hated your campaign idea? Life goes on and so does your career, so keep pushing! Pick yourself up and smile about that amazing press release you wrote instead.
- Be flexible. Phoebe taught me to go with the flow. Despite her tumultuous life, she still managed to move forward. In public relations, there are going to be crises and obstacles but a great trait to have is flexibility. It shows that you are adaptable and a strong critical thinker, and those are great assets to have.