PR Daily posted this infographic that breaks down the type of people who are using social media, and it's pretty spot-on.
However, there are definitely some classifications that aspiring PR pros don't want to fall under.
- The Peacocks
It's great to have a lot of followers, but social media isn't a popularity contest. If most of your audience is people that have no relevance to what you're saying, you might as well be talking to yourself
- The Ranters
Sometimes it's hard to contain our opinions, especially on hot-button issues. It's in our PR nature to want to respond right away. It's okay to speak your mind, as well as it's well thought out and appropriate. Ranting is never encouraged.
- The Ghosts
What good do anonymous or "fake" profiles do you? If no one knows who you are you can't gain much credibility. Online safety shouldn't be taken lightly but as long as you're smart about what you put out there, you can still be honest about who you are.
So, which social media personality are you? Are you a cross between a few or a completely new breed? We want to know!