As more sources of information begin to saturate news
consumption, transparency and authority are becoming the forefronts of corporation’s
information.
At the source- The
term “expert” is now being looked at more closely as consumers are becoming
more skeptical of authors education and knowledge on a particular topic. More
corporations are now providing biographies to prove authors authenticity.
Saturation of news- Now with so many avenues of interests,
companies are now looking to be a source with a concentrated interest for
consumers, such as the National Constitution Center, not just another opinion.
Consumers with control- As social media has become more
prominent and now a part of our everyday lives, consumers hold the power to
influence a brand. Social media strategists for companies are learning the
importance of listening to consumer’s suggestions and implementing new ideas of
engagement such as Lays potato chip new campaign, “Do us a flavor”.
What do you think corporations are doing to show transparency?
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