Let’s be honest, when you want something in today’s world, you have to “go out and grab it”. Below are a few tips to keep in mind when you’re planning your next move or countering accusations from competitors.
Know what you or your client wants to achieve right away. Then, keep your message clear and truthful as you communicate your plan to the audience. Speak in the language of the people you want to reach. Absolutely do not fabricate or exaggerate anything, someone WILL call you out. Whether it be a journalist or your competitor, there are people just waiting for you to slip up.
No matter what you or your client is accused of, keep your cool and always make a comment. When responding to an accusation, do not reply with the lethal phrase “no comment”...ever. When Newt Gingrich was questioned about his marital affairs during the final GOP debate in South Carolina, Gingrich responded with “ I am appalled that you would begin a presidential debate on a topic like that.” Notice that while he did not answer the question, he did have a comment.
When competing, the aim is to present yourself and your client as the premier choice, the most fit for the title, and most worthy of support. You are aiming to look like the shining ray of hope and your competitor the sinister opponent. However, DO NOT name call. Even if provoked, which will absolutely happen, resist the urge to act unprofessionally.
During President Obama’s State of the Union Address, he placed a particular emphasis on a few points within his speech. He did not mention his competitor Mitt Romney, however his reference to levying a millionaire’s taxes may have been an elusive reminder of Romney’s newly released tax return. Additional issues subliminally linked to Romney could have been the automotive industry bail out, and his call for housing assistance that would bring relief to responsible homeowners.
Instead of stooping to a level that is beneath you or the organization you are representing remember instead to; keep your cool, make a comment, be clear and truthful, and avoid calling out.
This guest blog was written by PRowl Public Relations staff member Emily Storz.