Friday, April 30, 2010
Thursday, April 29, 2010
After the battle of ownership ended, philly.com quoted Tierney who said, "It's been a heck of a fight. We didn't make it. I think I'll go home tonight and sleep like a baby, which means I'll wake up every hour crying."
Read more from philly.com here or this article by nytimes.com.
What do you think about this new ownership of our daily newspapers in Philadelphia? What sort of changes might you predict for the Inquirer, the Daily News and philly.com?
Wednesday, April 28, 2010
A few of my friends and I participated in HAPPO and quickly realized the hiring employers and the people searching for employment were slightly out of sync. The majority of HAPPO participants were seeking entry level jobs and most of the jobs being posted required three or more years of experience. This prompted HAPPO creators Arik Hanson and Valerie Simon to dedicate the next HAPPO event solely to entry-level opportunities.
Participate in HAPPO by following the hashtag #HAPPO on Twitter. Write a blog post or produce a video pitching yourself to potential employers; the more creative the better. Then use the link to that pitch in tweets also marked with the #HAPPO hashtag so that employers can find you. Use organizational sites like Hootsuite to schedule your tweets if you'll be busy during the two our window.
Good luck, and happy HAPPO-ing!
Tuesday, April 27, 2010
"Pending negotiations with the newspaper company's 4,000 unionized workers are already casting a long shadow over the auction, which will take place in the private offices of a law firm in Manhattan," the Inquirer reported. "All three of the investor groups bidding for the newspapers have put labor contingencies into their bidding proposals, the company's top financial adviser disclosed yesterday at an auction-eve hearing in U.S. Bankruptcy Court."
*Information taken from this article by Joe Strupp.
What do you think this means for Philadelphia media? I've never experienced something like this before in a big city, so I have no idea what to expect!
Monday, April 26, 2010
Importantly, according to Burke, "this job has never been more important or multifaceted than right now." She uses five reasons to back up her claim, but I found one of them to be particularly interesting. Here is what she had to say about "timing," her second reason:
Social media has changed the timing of marketing campaigns. Instead of creating a blitz campaign of shock and awe (advertising driven), today we need a sustained campaign of community building and long-term exposure. Publicists are best suited for this kind of work.
Do you agree with Burke that we are seeing a shift away from advertising in favor of PR in today's market? Do you feel that the advent of social media has made PR increasingly relevant today? We'd love to hear your thoughts!
Be sure to read the full article.
Sunday, April 25, 2010
Goldman supposedly marketed those mortgages, converted them into a bond that it then sold it to investors, who were unaware of the arrangement between Goldman and Mr. Paulson. Whether or not Goldman disclosed the information to investors, which is ultimately the Golden Rule of Wall Street firms, a public relations campaign and 'image overhaul' is needed to reassure current shareholders, ensure the trust of forthcoming investors and fight for the reputation they previously built.
In a statement released earlier this week, Goldman Sachs said the charges are "completely unfounded in law and fact" and the company said it would "vigorously contest them and defend the firm and its reputation."
This guest blog was written by PRowl Public Relations staff member, Stephanie Loiero.
Saturday, April 24, 2010
Within the past week, you may or may not have noticed a subtle change when writing e-mails on your Gmail account. I had been sending and receiving e-mails on my Gmail account the day the change was launched, but didn’t notice it until I read about it on Mashable that evening. For those of you who may not have noticed the change, Google has added an “Insert: Invitation” option next to the “Attach a File” option in the message composition window.
When this option is selected, an invitation window pops up on the screen, allowing users to fill out the details of their event and send it to their contacts in the body of an e-mail. The event is added to the user’s Google Calendar once they send the invitation and to their contacts’ Google Calendars once they respond to the invitation. This new feature is a convenient way for Gmail users to schedule events and keep track of them on their Google Calendars.
One of my teaching assistants used the feature to schedule conferences with the students in my class last week. All I had to do was RSVP to her invitation right in the e-mail and it was added to both her calendar and mine. Professionals who use Gmail may find this new feature to save time and help keep them organized.
To read Mashable’s article and see a screen-shot of the invitation, click here.
Friday, April 23, 2010
Defren goes over how to act and what to do while you're job searching, interviewing and even after you get the job.
Here's an excerpt:
"Your resume should not be stuffed with extraneous details. I already know you don't have a ton of experience; I don't really expect it. Meanwhile, however, before you even send in that cover letter and resume, you should already be fairly visible on Twitter, Facebook and/or your own blog. You've got time to surf the Web for fun; so carve out 30 minutes a day to post relevant content that prospective employers will find when they Google your name (which they will, by the way). If I already know OF you, I'll be glad to actually get to know you; I'll be excited to see your resume come through."
To read the full letter, which you should, visit Defren's blog PR-Squared.
Defren is a principal at SHIFT Communications, a hybrid PR firm named "New Media Agency of the Year" in 2008 and "Agency of the Year" in 2007. His blog is also routinely among the top 20 blogs on AdAge's Power150.
Thursday, April 22, 2010
If you are definitely planning to attend, the Writing Center appreciates people signing up ahead of time on their Web site, so they have an idea of how many to expect (http://www.temple.edu/
Wednesday, April 21, 2010
I expected that we'd be talking about the career of the PR pro that I met with and was surprised when the first half of the interview was focused on my personal passions and interests. This helped me put my job search into perspective. I realized that I had been too focused on getting a job and not focused enough on what I want that job to be. We didn't begin to speak about the job search until the second half of the interview when I asked him more about himself and his career. Though this interview was completely different from what I expected, it was also much better than I expected!
The most influential thing that I took away from yesterday's interview was that I need to relax and go with the flow. At 22, most grads don't have a clue what they REALLY want to do, so the key is to find your passion, find organizations that align with that passion and find key people in those organizations that can help you get where you need to go. As a graduate with a bachelors degree most of us feel like we're failing if we don't get a full-time job out of school. It's important to remember that internships and volunteer opportunities are key to building your network and finding that first job. These opportunities are just as valuable after graduation as full-time employment. When you find the key people in the organizations that interest you, the best way to make a first impression is to offer your help. Volunteer to work an event or help coordinate other volunteers. This extra effort can really pay off because it will build your credibility as a professional and your network will continue to grow.
If volunteering isn't for you and you choose to keep actively seeking employment, don't just send an e-mail with your resume. Gaining an employment opportunity takes more effort than just clicking 'send' and giving up. Find a way to make yourself stand out. Make sure you're contacting the right people with your resume and learn a bit about them (yes, find out their name!) before sending that e-mail. Use creativity to make yourself memorable, and you've got a better chance at beating out all of those other grads for the job. The wackier idea, the better. In PR, anything goes when you're job hunting. Instead of talking about your creativity and writing ability in an interview, use it to show them first hand what you're capable of. It will probably put you at the top of the pack.
I hope that some of these insights will help you with your job or internship search. What is the most creative thing you've done to get a job? I'd love for you to share your tips and tricks!
Tuesday, April 20, 2010
- "PR is a waste of money"
- “Once I get a good spot of PR, I can go back to laughing all the way to the bank.”
- “Once I get a good spot of PR, I can go back to laughing all the way to the bank.”
- “I went to law school/I kick ass on Jeopardy!/I always win arguments; therefore, I will control/intimidate/steamroll any reporter interviewing me.”
- “How hard can it be to write an op-ed/letter-to-the-editor/press release?”
I especially think number five is funny. We know all too well here at PRowl Public Relations how tricky a news release can be!
Read the list with descriptions here.
Do you know any other PR myths? Share them with us!
Monday, April 19, 2010
Wearing Tim Tebow jerseys, a group of dancers organized by NFPRSA"staged a choreographed dance to Ke$ha's song, 'Tick Tock.'" The dance was intended to raise awareness and support for 1MillionShirts, a project started by the founder of IWearYourShirt.
According to firstcoastnews.com, NFPRSA is using their resources to help promote the project, which aims to donate 1,000,000 shirts to people in Africa.
This is a great example of a creative PR campaign, and of PR professionals using their skills and influence to raise awareness for a charitable cause. Be sure to check out the article for pictures of the event!
Sunday, April 18, 2010
Kick-Ass is a story of Dave Lizewski, a dorky high schooler who wants to impress the girl of his dreams more than anything. Through the fabrication of an alter ego, crime fighting antics, and literally "kicking ass," a chain reaction sets off and other superheros, such as "Hit Girl," and "Big Daddy" come out of the wood works and a new-school justice league is formed from the everyday "average joes."
Interestingly, technology and social media play huge roles in the movie. For instance, when Kick Ass saves one of his first people from bad guys, bystanders watch from a distance and film the combat scene on their cell phones. The cell phone videos are then posted online, and Kick Ass gains notoriety as he becomes the next viral sensation. In a similar vein, MySpace has a huge placement in the movie, acting as the main social networking site through which Kick Ass raises awareness about his quest to help others. Social media is also used by the movie's bad guys to stream live video over the Internet as they take revenge against Kick Ass for foiling their plans.
The movie features action-packed comedy, but also reflects the enormous role technology plays in our lives today.
This guest blog was written by PRowl Public Relations staff member, Michele Reilley.
Saturday, April 17, 2010
We are all aware that PR specialists can help each other out. Therefore, maintaining strong relationships is a vital part of the business. This article by Jeremy Porter on Journalistics gave 16 steps that are necessary to successful networking that I thought any PR enthusiast might like:
- Know your Goals – figure out what types of relationships you are looking to build, and what types of people would benefit you to know.
- Keep Score- track the progress you’re making and see how your network expands in terms of numbers… you might surprise yourself!
- Target the Right Engagement Points- Make sure you are approaching people when networking is appropriate and people are open to engage. In some cases, people are not looking to work when they are out.
- Have a Good Opener- Make sure you know clearly how to describe your profession, and maybe practice some key talking points.
- Get digits- constantly get contact information and be able to keep these people in your active, rather than passive network.
- Follow up- Keep your relationships going! Everyone gets lots of business cards but make yourself memorable by making contact.
- Stay in Touch- once you’ve hooked a PR pro, you need to make sure that they don’t forget your name or face. Become friends and keep it that way!
- Dress appropriately- it is important to take yourself seriously and dress for the occasion. You don’t want to stand out in a negative way for being under/overdressed.
- Deliver Value- if you have information that would be beneficial to someone in your network, share it with them! You never know when they’ll return the favor.
- Don’t judge- First interactions can be deceiving, so continue to get to know a person before you think you have them pegged.
- Look in the mirror- Likewise, try to imagine you are meeting yourself in a professional sense. What would you think? What do you look like?
- Keep it fun- PR people are social beings! Don’t try to make things all business, because the best relationships are friendships and professional.
- Build Relationships when you don’t need them- This is important. People don’t want to feel as though you are constantly wanting something from them. Always be on the lookout for new networking, even if you don’t have an immediate need for it.
- Say please and thank you- Manners matter. Politeness and rudeness can have a bigger effect than you realize.
- Be sincere- People can tell if you simply want something from them or if you genuinely want to get to know them and learn from them. It shows.
- Everybody is important- no matter how little or small, everyone has something to teach you and something to learn!
In the PR world, it is important to acquire contacts, keep them going, and utilize them. Make sure that you are doing everything you can to keep your contacts in good standings and happy with your relationship. This is the first step to success!
This guest blog was written by PRowl Public Relations staff member, Meagan Prescott.
Friday, April 16, 2010
When: Saturday, April 17 (Rain date: Saturday, April 24)
Time: 10 a.m. - 3 p.m.
Where: Sign-up table will be at Broad St. and Polett Walk
Area to be cleaned: From Diamond St. to Cecil B. Moore Ave. and from Broad to 17th Streets
If you have any questions, please contact Jaclyn McKeown at firstname.lastname@example.org or Jonathan Burns at email@example.com
Hope to see you there!
Thursday, April 15, 2010
1. Know your company's or client's current situation
2. Know your resources
3. Know your objectives and goals
4. Know and define your target audience(s)
5. List messages and strategies
6. Define the tactics you will use
7. Create a timeline for implementation
8. Delegate obligations and responsibilities
9. Create measurements of results/success
10. Review the plan
Do you have any tips for creating a great PR plan? We'd love to hear them!
Wednesday, April 14, 2010
Senior account member Josie Fox did an awesome job crafting the press release that we used to reach out to Temple University media. The following is her succinct description of this special performance:
The performance juxtaposes contemporary ballet and alternative music of bands such as Nine Inch Nails to tell a science-fiction story about the creation and growth of a world state. The audience will experience the characters’ struggle to break free from the controlling world state in their journey to obtain a sense of self identification and freedom. Braving the New World continues Davis’ tradition of addressing social and political issues through her company’s performances to shed a new light on familiar issues.
Rebecca Davis' ability to address such difficult issues through dance with the development of each of her original ballets is inspiring. The issue of totalitarianism is one that she's always wanted to explore after reading famous literary works such as George Orwell's 1984, which inspired Braving the New World.
The performance premieres on Friday and Saturday, May 7 and 8, at 8 p.m. at the Suzanne Roberts Theater at 480 South Broad Street in Philadelphia. Tickets are priced at $25 for general admission and $20 for students and can be purchased at www.rebeccadavisdance.com. Follow our daily Braving the New World updates via @RDDanceCo on Twitter, and keep a look out for the premiere of our promotional video about the performance on YouTube for a special sneak peek.
Thanks for checking in!
Tuesday, April 13, 2010
- It opens your eyes to something you may not have known about before. It's a great opportunity to learn a lot about an organization in a short amount of time. You'll get to do tasks, talk to people involved, and get a feel for the organization's culture.
- It's not a huge time commitment. Don't have time for an internship or can't get one that you want? Tell an organization you're interested in that you'd be more than happy to help them out when they have an event. Lots of organizations love the free help, especially from a trained PR student!
- Volunteering can open doors for you to bigger things. For example, last semester I volunteered with a friend at an event that she was doing for her internship. I got to chatting with another volunteer (who happened to be a full-time employee of the same organization) and she let me know about an internship opportunity. That led to me getting an interview, and landing a great internship. I wouldn't have had that opportunity if I hadn't helped out!
- It feels good. Volunteering is fun, and it's great to know you gave some time and helped an organization that needed it. It's great karma!
Have you had any great experiences volunteering? What are your thoughts on students volunteering their time?
Monday, April 12, 2010
This change has several important implications for those who use Facebook:
- "This change narrows the list of actions available to Facebook fans, and consolidates the bulk of interactions fans will have with brand content to 'Like,' 'Comment' and 'Share,'" Berkowitz says.
- According to Berkowitz, Facebook has indicated that it does not plan on explaining this change to users. As a result, Berkowitz forecasts some confusion between clicking "like" to indicate acknowledgment of another user's action, and clicking "like" to subscribe to a page.
- Berkowitz says that this change will have a big effect on online marketers--particularly those running engagement ads. "'Liking' content comes far more naturally to the average Facebook user than becoming a fan of content, meaning that users will be more inclined to click on an ad that invites them to 'Like' a brand than one that asks them to 'Become a Fan' of a brand," he said. This simple "like," as opposed to having people "raise their hands and declare themselves fans," can also weaken the association between companies and their online publics.
Sunday, April 11, 2010
I was asked in my capstone class, Public Relations Management and Problem Solving, to compare and contrast consumer relations, investor relations, media relations, employee relations and community relations--all of which are essential practices of professionals, like Suzanne, in the public relations field. After analyzing, I found and concluded that all of these areas are very different, but share the similar goal of satisfying a chosen public. Public Relations is about reaching and connecting to publics important for the sustainability and growth of your company.
This guest blog was written by PRowl Public Relations staff member, Josie Fox.
Saturday, April 10, 2010
To make a long story short, a past interview of LL Cool J was used without permission in the preview of FOX News Channel’s special program “Real American Stories,” with host Sarah Palin. The show highlights different stories of Americans rising above diversity by interviewing celebrities that match the criteria.
The rapper used social media as an outlet to respond to the preview, saying that FOX “lifted an old interview I gave in 2008 to someone else & are misrepresenting to the public in order to promote Sarah Palin's Show. WOW."
My professor discussed with us the issues from a public relations standpoint faced by FOX:
- Don’t pull an interview that isn’t your own.
The interview that was used was created two years ago from a different interviewer, causing confusion for both the creators of the footage and LL Cool J himself. If you are using another person’s interview, let them know and ask for permission!
Which brings me to the next issue…
- Inform a possible interviewee of an appearance on the show.
LL Cool J was unaware he would even be a candidate for the program, and was shocked by the appearance of his own face on television. Following this tip will prevent future insults from happening via social media.
If these issues were addressed prior to the release of the footage, FOX wouldn’t have outlets like social media working against them.
This guest blog was written by PRowl Public Relations staff member, Liz Offner.
Friday, April 9, 2010
Here are a few tricks to help lure recruiters:
LinkedIn says you're 40 times more likely to turn up in a search if your profile is complete.
Fly Under the Radar
You most likely don't want people to know you viewed their profile. If this is true, go to the homepage and click "Who's viewed my profile?" in the right column. Then click "Edit Visibility Settings" and select "Don't show users that I've viewed their profile."
Start a Group
Being the owner of a group raises your visibility. Anytime someone views it they see your name and Web site.
Custom URLs are easier to remember, look better in an e-mail signature and increase your profile's rank in search results.
Create a Compelling Headline
If you're unemployed, state your specialty where you would normally put your title.
Keep your profile pic professional!
Thanks to www.WetFeet.com for the great tips! Click here to view the full article.
Thursday, April 8, 2010
The store also has monthly workshops which the staff conducts, allowing for great hands-on fun! This Sunday, April 11th there will be a personalized stationary workshop at the store from 10 am to noon. The cost is just $30 and supplies are included. This is great for soon to be graduates who will be writing lots of thank you notes to professors or interviewers. Embellish your stationary by using decorative papers and other embellishments. With a personal touch, created by yourself, you will definitely be making a lasting impression!
For more information feel free to call the store at 267-761-9149 or e-mail firstname.lastname@example.org.
Wednesday, April 7, 2010
Lauri Stevens organized the SMILE Conference after seeing a growing interest in the incorporation of new media into law enforcement. Stevens is the founder of LAwS Communications, an organization that helps law enforcement agencies with web solutions, and is the current Chair of Web Development and Interactive Media at The New England Institute of Art, according to an article in yesterday's Huffington Post by Lon S. Cohen.
The aim of using social media in police work is to not only help officers connect the dots by breaking down communication barriers between agencies. It is also exciting to see law enforcement open their investigations more to the public who can spread the word more quickly about missing persons or suspects.
Read more about the SMILE Conference in this Huffington Post article. How do you feel about the use of social media in fields like law enforcement? Who else do you think could benefit from this new media?
Monday, April 5, 2010
The particular episode we watch profiled the CEO of Roto-Rooter, as he went undercover under as a new hire named Hank at several Roto-Rooter locations across the country.
As we watched the show, I was struck by how great of a PR opportunity the show presented for Roto-Rooter (and other companies who will be profiled throughout the course of the season). On this show, the company received a one-hour profile, and the format of the show was perfect for enabling Roto-Rooter to show off its strengths as a company, profile some of its best employees, make it look like they are genuinely looking for ways to improve and show that their company embraces both its workforce and its customers.
A show like this is an especially good opportunity for a company like Roto-Rooter, one that doesn't get a lot of publicity and operates in an industry that is not usually front of mind (plumbing). The show was definitely entertaining, but this all begs the question: at what point are shows like this beneficial for brands and at what point do audiences become suspicious that they are advertisements operating under the guise of entertainment?
What do you think? Have you watched the show? If so, what is your take?
Sunday, April 4, 2010
You are probably well aware that Facebook changed its format back in December, but one thing you may not know is how these changes have affected the privacy of the information you wish to share on Facebook. Some of you may remember the dialog box explaining the recommended setting changes that appeared on the Facebook homepage, but many may not remember what you were actually agreeing to?
Here is where the “red flag” is raised. There are many who fear that users agreed to the recommended changes without really understanding how the changes affect their privacy of information. According to an article in the New York Times, by agreeing to the changes, “you inadvertently gave Facebook the right to publicize your private information including status updates, photos, and shared links” to literally EVERYONE.
If you are reading this and worrying that your private information will come across the eyes of the wrong readers, don’t freak out just yet because here is how you can change these settings to protect your information:
- From your Profile page, hover your mouse over the Settings menu at the top right and click "Privacy Settings" from the list that appears.
- Click "Profile Information" from the list of choices on the next page.
- Scroll down to the setting "Posts by Me." This encompasses anything you post, including status updates, links, notes, photos, and videos.
- Change this setting using the drop-down box on the right. We recommend the "Only Friends" setting to ensure that only those people you've specifically added as a friend on the network can see the things you post.
Now that you are aware of how these changes affect who can view the information you post, make sure that the next time you log onto Facebook you check to make sure you are protected.
This guest blog was written by PRowl Public Relations staff member, Amanda Kaster.
Saturday, April 3, 2010
With graduation around the corner it is time to dust off your resume and start making some adjustments. After looking at several peers' resumes, analyzing my own and researching resume tips I think mine is finally ready! This leaves me ready to start the hardest part, the job search! Here are a few tips I found on Temple's website:
- Limit your resume to 1 page
- Do NOT list your GPA
- Do NOT include an objective
- Include your graduation date and make sure they realize you are still in school (depending on how early you begin applying)
- Tailor your resume for the job to which you are applying (this means it's going to be constantly changing)
- Use a simple typeface and a bold typeface to highlight sections
- Proofread every time you edit and send it
Plenty of other websites are out there that help you create the perfect resume for any job. Another way to really add to your resume is to have it printed on specialty paper. This idea came about when speaking with PRowl Public Relations client Cecilia Torres, owner of Northern Liberties specialty paper and design house, Casa Papel. Torres said that it is common for upcoming and recent grads come to the store to either have their resume printed by the design house or purchase paper to do it at home with their own printer. While today most resumes are sent online, it’s always nice to have one to hand over at an interview.
Hopefully these few tips help get you ready to start the job hunt!
This guest blog was written by PRowl Public Relations staff member, Tristin Fabro.
Friday, April 2, 2010
Recent posts include "Bush PR man Fleischer to restore Tiger Woods' PR?," "Aussie PR hires actress to fake a news story," and "Fast Food Denny's pull 'humorous' Irish Famine ad," among others.
Check out these posts and others at www.prdisasters.com!
Thursday, April 1, 2010
Here are some highlights:
-Instead of a five-star rating, there is now a "like/dislike" model
-The right hand side of the page is devoted to the next video to watch (with "smarter" suggestions based on how you found the video you were originally watching
-New playlist interface allows you to easily expand that list or skip ahead using a new "next" button in the player controls
-The comments sections highlights the best discussions and when creators communicate back
In an article by the New York Times, Shiva Rajaraman said, “We create an option for you to watch 15, 20 or 30 minutes of content,” continuing, “You can sit back and click ‘next,’ ‘next,’ ‘next.’ We want users to leave because they run out of time, not because they run out of things to watch.”
Click here for more information and a descriptive guide about the new video page design.
Have you taken a look at the new YouTube watch page? What do you think about it?