Wednesday, May 21, 2008

Email Blasts

The term email blast (or e-blast) has been circulating around lately, but what exactly is it?

It is basically a virtual flyer that you send through an email. You can upload a normal paper flyer into the body of an email and send it out to anybody that you want to!

This is a great new way to get information out, especially now that newer technological trends are becoming more popular. Flyers are normally posted in well populated places to make sure that your target sees it. However, people commonly ignore flyers if they are just passing by. If it lands in someone's inbox, they are more likely to take the time and look at is, especially if they hit the "next" button on their email. It's great to use for an organization or company too, because you can hit everybody in your address book and send it out!

And an extra plus: you won't be using paper, so you're also being eco-friendly!

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